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Auctiva is changing the way individuals and small businesses sell
online. As the recognized leader in Online Channel Management (OCM)
solutions, Auctiva gives small merchants the power of large corporations
by helping them build their brands, merchandise their products, and sell
efficiently through eBay.
The Power to Reach Shoppers
Lacking the marketing resources of large corporations, individuals and small
businesses struggle to be heard above the noise of the Internet. Although it is
difficult for these small businesses to draw traffic to their own Web sites,
they can sell efficiently and in large volumes through such online sales
channels as auction sites and fixed-price storefronts.
The Power of Auction Marketplaces
Surprisingly, 80% of the listings on eBay are placed by small businesses or
individual merchants operating as small businesses. Auction markets represent a
vibrant distribution channel, where a high percentage of items sell, and - due
to the competitive nature of auctions - often sell for high prices. Auctions
are not just a way to unload excess inventory, but a sales channel that should
be part of every business's channel strategy.
The Power to Manage the Channel
The
challenge for sellers is to use these marketplaces efficiently and to reach out
across the marketplace to form direct bonds with customers. Merchants selling
through eBay and other marketplaces need a way to build their own brands, forge
long-term relationships with buyers, and gain control over the way their
products are presented and marketed.
This is where Auctiva steps in.
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Auctiva is dedicated to giving smaller merchants control over their online sales, by providing software that:
- simplifies the process of posting and managing marketplace listings and makes it extremely efficient
- gives sellers a way to build brand and merchandise products through a customized Showcase storefront attached to their auctions
- helps sellers communicate with their customers, turning individual sales into long-term customer relationships
Auctiva Solutions
With a precise
focus on the needs of small merchants and a deep understanding of the market,
Auctiva has consistently created innovative, valuable, industry-leading
products. Auctiva pioneered listing management and offline bulk listing,
revolutionized the industry with its Auctiva Showcase release, and continues to
lead with innovative merchandising tools like campaign management and service
presentment.
Today sellers use Auctiva software to manage
over 3 million monthly listings and over $300 million in annual sales. To find
out more about how Auctiva makes it possible for sellers to manage their
marketplace channels and conduct thriving online businesses, take a look at our
user comments and industry-leading solutions.
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